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What is brand?
Your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from that of your competitors. Your brand is derived from who you are, who you want to be and who people perceive you to be.
Logos are a critical aspect of business marketing. A logo anchors a company's brand and becomes the single most visible representation of the company. For this reason, a well-designed logo is an essential part of any company's overall marketing strategy..
Logos are the chief visual component of a company's overall brand identity. The logo appears on stationery, websites, business cards and advertising. For that reason, a well-designed logo can contribute to business success, while a substandard logo can imply amateurishness and turn off potential customers.