Branding is used in businesses and organizations of all sizes and types. Branding is intended to identify goods or services and deliver the message that a particular organization, business, or product is the only one that can suit customers’ needs.
What is Branding?
Branding is the process of using a word or an image to identify a company or its products. It is what separates competitors and helps consumers remember a product. The purpose of a brand is to increase sales by making the product or service the most visible and desired by the consumer. Branding is becoming more than a logo or a product. It is becoming a promise of quality and reputation! It encompasses everything about a company, sometimes good and sometimes bad, depending on the public’s perception.
Why is Branding Important?
In today’s fast-paced world, it is more important than ever to promote recognition of a product or service. If you’re remembered as a quality provider, then you will be encouraging repeat business. Branding is a great way to promote this recognition because people are busy and tend to adhere to familiarity. If consumers recognize a brand that they have previously used and they remember being satisfied with it, then they are more likely to choose that product or service again. This is especially true in the tremendous hodgepodge of advertising going on today.
Brand identity is a vital part of a business, and it should be incorporated into many key aspects and areas.
· Company name, logo, or slogan
· Company letterhead
· Company forms
· Marketing materials and advertising
· Web sites